Because the customer has a need, we have a job to do.  Because the customer has a choice, we must be the better choice.  Because the customer has sensibilities we must be considerate.  Because the customer has an urgency, we must be quick.  Because the customer is unique we must be flexible.  Because the customer has high expectations, we must excel.  Because the customer has influence, we have the hope of more customers.  Because of the customers, our business exists.